Why Customers Don't Download Apps (And What Works Instead)
"We'll just build an app."
That's what many businesses think. Then reality hits:
- "It costs how much?"
- "Nobody's downloading it."
- "They just don't open it."
Here's the truth about apps — and what actually works.
The App Problem
Too many choices. The average person uses just 5-10 apps regularly. Do you really want to compete with Instagram, WhatsApp, and Spotify for a spot on their phone?
Too much friction. Download → App Store → Install → Create account → Verify email → Finally... use it.
No loyalty. Even if someone downloads your app, they often forget it exists.
What Works Instead
Digital wallet passes.
- No download
- No account
- No password
- Already on their phone
The Data Speaks
- 90%+ of users have Apple Pay or Google Pay set up
- Wallet passes have 5x higher engagement than apps
- Average app loses 77% of users within 3 days
The Fix
Stop trying to own the customer on your app. Meet them where they already are — their wallet.
Related Articles
Apple Wallet vs Google Wallet — What's the Difference?
Both Apple Wallet and Google Wallet work for digital loyalty. Here's what businesses need to know.
Why Plastic Loyalty Cards Are Dying
Plastic punch cards are fading out. Here's why digital wallet passes are taking over.
Your Loyalty Card, Now on Your Phone
Digital wallet passes are replacing plastic loyalty cards. Here's why your business needs to make the switch.
Ready to transform your business?
See how Wally can help you engage customers with NFC-powered mobile wallet solutions.