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Apple WalletWally lets businesses design, issue and manage Apple Wallet passes — loyalty cards, event tickets, membership cards, coupons and access passes — that iPhone customers add in one tap and that update in real time. No app required.
Apple Wallet is built into every iPhone and syncs to Apple Watch. A pass there is always within reach — no app to download, no plastic to carry, no email to dig up.
Customers add your pass from a link, QR code, email, SMS or website button in a single tap.
Wally re-signs and pushes the pass the moment points, stamps, seats or status change.
Redeem loyalty, tickets and access with a tap on a VAS-certified NFC reader — or scan the barcode.
Show a lock-screen message when a pass updates, so customers notice new points or perks.
Wally maps each use case to the right Apple Wallet pass style, so your passes look native on iPhone and Apple Watch.
Points, tiers and digital stamp cards that update after every purchase.
Store card
Barcode and NFC tickets with seat, gate and time details that change live.
Event ticket
Member cards showing tier, benefits and renewal date — revoked instantly if needed.
Generic pass
Tap-to-enter credentials for offices, gyms, clubs and venues.
Generic pass + Apple VAS
Redeemable promotions that live in the wallet instead of an inbox.
Coupon
Shareable contact cards with a QR code — create one free in under a minute.
Generic pass
Build your template in the Wally dashboard — logo, colours, strip image, fields and barcode or NFC. Wally generates the signed .pkpass for you.
Share your pass link by QR code, email, SMS, your website or checkout. Wally issues a personal, signed pass for every customer.
Push balance and status changes to saved passes through the dashboard or API, and track adds, removals and redemptions in real time.
# Issue an Apple Wallet pass curl https://api.wally.ae/v2/credentials \ -H "Authorization: Bearer $WALLY_KEY" \ -d '{' "template": "loyalty_card", "holder": "ada@acme.com", "fields": { "points": 1250 } '}' # → returns a signed .pkpass “Add to Apple Wallet” link { "id": "cred_8Kp2", "apple_pass_url": "https://api.wally.ae/v2/passes/cred_8Kp2.pkpass" }
Every customer gets a personal, signed Apple Wallet pass — added from any channel you already use, and synced to their Apple Watch.
Wally keeps saved passes current and makes redemption contactless, with every event flowing back to your systems.
One REST API, SDKs and webhooks for Apple Wallet (PKPass) and Google Wallet passes.
Read the API overviewApple VAS certified NFC readers for tap-to-redeem at the counter or gate.
Shop NFC readersLocation-aware passes that bring customers back when they are nearby.
Explore geofencingWally issues Apple Wallet store cards for loyalty and stamp programmes, event tickets, coupons, and generic passes for membership cards, access passes and digital business cards. Every pass is a signed .pkpass created from your Wally template.
No. Customers tap “Add to Apple Wallet” from a link, QR code, email, SMS or your website, and the pass is saved straight into Apple Wallet on their iPhone. It also appears on a paired Apple Watch.
Yes. When a points balance, stamp count, seat, tier or expiry date changes, Wally re-signs the pass and sends an update through Apple’s push notification service. The saved pass refreshes automatically and can show a change message on the lock screen.
Yes. Wally passes can be NFC-enabled with Apple Value Added Services (VAS), so customers redeem by holding their iPhone or Apple Watch to a VAS-certified reader. Our store stocks certified readers, including the VTAP100 PRO range.
No. Wally manages the Pass Type ID, signing certificates and certificate renewals, so you can launch Apple Wallet passes without generating or rotating certificates yourself.
The same Wally template issues a Google Wallet pass for Android users. One campaign link detects the device and offers Apple Wallet on iOS and Google Wallet on Android, so you design and manage every pass in one place.
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