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Google WalletWally lets businesses create, issue and manage Google Wallet passes — loyalty cards, event tickets, membership cards, offers and access passes — that customers save in one tap and that update in real time. No app required.
Google Wallet comes built into Android phones. A pass saved there is always one swipe away — no app to download, no plastic to carry, no email to dig up.
Customers add your pass from a link, QR code, email, SMS or website button in a single tap.
Points, stamps, seats and expiry dates update on the saved pass the moment they change.
Redeem loyalty, tickets and access with a tap on a certified NFC reader — or scan the barcode.
Surface updates and messages on the pass to bring customers back without an app.
Wally maps each use case to the right Google Wallet pass class, so your passes look native and behave the way Google intends.
Points, tiers and digital stamp cards that update after every purchase.
Loyalty class
Barcode and NFC tickets with seat, gate and time details that change live.
Event ticket class
Member cards showing tier, benefits and renewal date — revoked instantly if needed.
Generic class
Tap-to-enter credentials for offices, gyms, clubs and venues.
Generic class + Smart Tap
Redeemable promotions that live in the wallet instead of an inbox.
Offer class
Shareable contact cards with a QR code — create one free in under a minute.
Generic class
Build your template in the Wally dashboard — logo, colours, hero image, fields and barcode or Smart Tap. Wally creates the matching Google Wallet class.
Share a signed save link by QR code, email, SMS, your website or checkout. Wally issues a personal pass object for every customer.
Push balance and status changes to saved passes through the dashboard or API, and track saves, removals and redemptions in real time.
# Issue a Google Wallet pass curl https://api.wally.ae/v2/credentials \ -H "Authorization: Bearer $WALLY_KEY" \ -d '{' "template": "loyalty_card", "holder": "ada@acme.com", "fields": { "points": 1250 } '}' # → returns a signed “Add to Google Wallet” link { "id": "cred_8Kp2", "google_save_url": "https://pay.google.com/gp/v/save/eyJ…" }
Every customer gets a personal, signed Google Wallet pass object linked to your class — saved from any channel you already use.
Wally keeps saved passes current and makes redemption contactless, with every event flowing back to your systems.
One REST API, SDKs and webhooks for Google Wallet and Apple Wallet passes.
Read the API overviewGoogle Smart Tap certified NFC readers for tap-to-redeem at the counter or gate.
Shop NFC readersOffer Galaxy customers Samsung Wallet alongside Google Wallet, from the same template.
Explore Samsung WalletWally issues Google Wallet loyalty cards and digital stamp cards, event tickets, offers and coupons, and generic passes for membership cards, access passes and digital business cards. Each is created as a Google Wallet class (your template) and object (the customer’s individual pass).
No. Customers tap the “Add to Google Wallet” button from a link, QR code, email, SMS or your website, and the pass is saved straight into Google Wallet on their Android phone. There is no app to download.
Yes. When a points balance, stamp count, seat, tier or expiry date changes, Wally updates the pass object through the Google Wallet API and the change appears on the customer’s saved pass automatically — no re-download needed.
Yes. Wally passes can be enabled for Google Smart Tap so customers redeem loyalty cards, tickets and access passes by holding their phone to a certified NFC reader. Our store stocks Smart Tap certified readers, including the VTAP100 PRO range.
No. Wally manages the Google Wallet issuer account, service-account signing and API integration for you, so you can launch without a Google Cloud project of your own.
The same Wally template issues an Apple Wallet pass for iPhone users. One campaign link detects the device and offers Google Wallet on Android and Apple Wallet on iOS, so you design and manage every pass in one place.
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