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Membership

Memberships that feel personal — and renew themselves.

Wally is digital membership card software for Apple and Google Wallet — replace plastic and virtual membership cards with smart mobile ones delivering tailored benefits, exclusive access, and renewals that happen in a single tap.

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NFC-secured
Apple & Google Wallet
No app required
Wallet pass
Wallet pass
Wallet pass
Membership active
Platinum tier • renews automatically
Renewal rate
94%
▲ with auto-reminders
94%
on-time renewal rate
0
plastic cards to print
1-tap
instant renewal
Personal
benefits per member
Why it works

Membership that members feel.

Every card is personalized, every benefit is one tap away, every renewal takes care of itself.

Smart cards

No more plastic

Replace physical cards with digital ones stored in the wallet — always present, never lost.

Exclusive

Tailored benefits

Deliver personalized updates, perks, and event invites directly to each member’s pass.

Timely

Renewal reminders

Alert members the moment a renewal is due, keeping access uninterrupted.

Effortless

One-tap renewals

Members renew instantly through wallet functionality — no forms, no lapses.

The problem we solve

Where membership programs lose people.

The challenge
Physical membership cards are inconvenient and lack any personalization.
With Wally
Wally digitizes memberships into smart cards with tailored benefits and seamless, always-available access.
The challenge
Manual renewals lead to missed opportunities and lapsed members.
With Wally
Wally automates renewals with timely notifications and one-tap completion, so members never fall off.
Capabilities

A membership program that keeps itself current.

Personalized cards

A card that knows the member

Each digital card carries the member’s tier, benefits, and personalized updates — and never gets left in a drawer.

  • Tier and benefit display
  • Personalized member updates
  • Exclusive access & event invites
9:415G
Membership
Wallet pass
Welcome back, Ada
Platinum perks unlocked
Automated renewals

Renewals that don’t slip through

Wally reminds members before they expire and lets them renew in a single tap — protecting recurring revenue.

  • Timely renewal notifications
  • One-tap renewal in the wallet
  • Uninterrupted member access
Wallet pass
Across industries

Where membership with Wally pays off

Wellness

Gym and studio memberships with auto-renewals and member perks.

Explore wellness

Healthcare

Patient and member cards that carry benefits and access securely.

Explore healthcare

Hospitality

Loyalty tiers and club memberships that travel with the guest.

Explore hospitality
FAQ

Questions, answered.

Members receive a link or QR code and tap “Add to Wallet.” The card appears instantly in Apple Wallet or Google Wallet with their tier and benefits.

Wally sends a renewal reminder to the member’s pass before expiry. They can renew in a single tap, and the card updates automatically — keeping access uninterrupted.

Yes. Cards can display tier-specific benefits, personalized updates, and exclusive invites, all of which you can update on the live pass at any time.

You can update or revoke a membership instantly. The change reflects on the member’s wallet pass in real time, with a full audit trail.

From the blog

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Ready to revolutionize membership management?

Talk to us about digitizing your memberships into both wallets — with personalized benefits and renewals that run themselves.

Contact sales Book a demo