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The smart wallet platform

See your loyalty card in Apple & Google Wallet — in 60 seconds.

Wally puts loyalty cards, tickets, memberships and access passes in the wallet your customers already carry. One scan to join — no app to download, nothing to print.

No credit card required · Your first pass is live in minutes
SOC 2 Type II
99.99% uptime SLA
GDPR compliant
Credential issued
Delivered to Apple & Google Wallet
Active passes
2.41M
▲ 12.4% this month
Trusted by leading UAE brands
Ammar's Cafe
The KAF
Epicon Capital Club
Innov8 Incubator
Real Meal
Beyond Catering
Mussel Point
Yali Beyi Gourmet
Drop 10
Kanafani
AppyBee
0
Credentials issued
0
Uptime SLA
0
Countries served
0
Median issue latency
Live in the wallet

Your brand, on the lock screen they check 100 times a day.

Every pass Wally issues is a live channel — push a message, bump a balance, or refresh a design and it lands on your customer's phone in seconds. Tap a card to see it up close.

Push notifications

Reach customers on the lock screen through the pass itself — no app to build, nothing to download.

Wallynow+12 points at checkout — 46 total, 353 to LOYAL.

Analytics & insights

Follow every pass from issue to redemption in the dashboard.

Issued12,480
In wallet9,360
Scanned6,864
Tap a pass to try it

Real-time updates

Change a field once — every live pass refreshes itself. No reprints, no re-downloads.

Balance362.00 AEDjust now
TierSTANDARD → LOYAL2m
OfferSUMMER50 renewed1h
Passes updated daily
2.41M
across Apple & Google Wallet
Add to Apple WalletAdd to Google Wallet
The platform

One API for the entire credential lifecycle.

From issuance to revocation, Wally abstracts away Apple and Google's certificate management, signing, and delivery — so your team ships in days, not quarters.

Issue at scale

Create signed Apple & Google Wallet passes in a single call. Bulk-issue millions with idempotent, queued delivery.

Update in real time

Push balance, status, and design changes to live passes instantly — no app, no re-download required.

Revoke instantly

Invalidate lost or compromised credentials in milliseconds with full audit trails and reason codes.

Analytics & events

Track installs, taps, and redemptions with a real-time dashboard and exportable reporting.

Webhooks

Subscribe to install, update, and removal events to keep your systems perfectly in sync.

SDKs in 8 languages

First-class libraries for Node, Python, Go, Java, Ruby, PHP, .NET, and Swift with typed models.

Solutions by industry

Built for the credentials your business runs on.

Access control

Mobile keys & building access

Replace plastic badges with secure NFC wallet credentials. Provision, suspend, and revoke employee access from one console — integrated with leading ACS platforms.

Transit & ticketing

Fares, tickets & passes

Issue contactless transit fares and event tickets that work the moment they land in a rider's wallet — with live updates for delays, gates, and seat changes.

Membership & loyalty

Cards your members keep

Drive retention with loyalty and membership cards that live in the wallet. Update points, tiers, and offers in real time without a single app install.

Identity & verification

Verified IDs & credentials

Issue tamper-evident employee, student, and member IDs with cryptographic verification and instant revocation for compliance-driven organizations.

Case studies

Real Results from Real Clients

See how businesses transform their operations with Wally.

AppyBee

AppyBee

Access Management Software

AppyBee wallet passWally Membership
85%Faster Check-in
60%Cost Reduction
98%User Adoption

Before Wally

  • Manual access card distribution
  • High replacement costs for lost cards
  • No real-time access analytics
  • Difficult multi-location management
  • Limited integration options

With Wally

  • Instant digital pass delivery
  • Zero physical card costs
  • Real-time access tracking & analytics
  • Centralized multi-location control
  • Seamless API integrations
"Wally Membership transformed how we handle access control. Our clients love the seamless mobile experience."
J
Jan DonmezDirector, AppyBee
Security & compliance

Enterprise-grade by default.

Security isn't a tier — it's the foundation. Wally is built to meet the requirements of the most regulated organizations in the world.

SOC 2 Type II
Audited annually
ISO 27001
Certified ISMS
GDPR
EU data residency
Encryption everywhere
AES-256 at rest, TLS 1.3 in transit, with envelope-encrypted signing keys.
SSO & SCIM
SAML/OIDC single sign-on and automated user provisioning.
Granular RBAC
Scoped API keys and role-based access across teams and environments.
Immutable audit logs
Every issuance, update, and revocation is logged and exportable.
99.99% uptime SLA
Multi-region, redundant infrastructure with status transparency.
Data residency
Choose US or EU processing regions to meet local requirements.
For developers

Issue your first credential in three steps.

1

Authenticate

Grab a scoped API key from the dashboard. No Apple or Google certificates to generate or rotate — Wally manages signing for you.

2

Design & issue

Define a credential template once, then issue passes via a single REST call or our typed SDKs. Delivery links work everywhere.

3

Update & revoke

Push live updates or revoke instantly. Subscribe to webhooks to keep your back office perfectly in sync.

issue-credential.sh
# Issue an Apple + Google Wallet credential
curl https://api.wally.ae/v2/credentials \
  -H "Authorization: Bearer $WALLY_KEY" \
  -d '{'
    "template": "member_card",
    "holder": "ada@acme.com",
    "fields": { "tier": "Platinum" }
  '}'

# → delivers to both wallets, returns a pass URL
{ "id": "cred_8Kp2", "status": "issued" }

"Wally let us replace 40,000 plastic access badges with wallet credentials in a single quarter — with the audit trail our security team required."

DR
Daniela Roth
VP Security Engineering, Nordly
40k
badges migrated in one quarter
98%
credential activation rate
11×
faster issuance vs. legacy
Pricing

Plans that scale with your rollout.

Start in test mode for free. Move to production with usage-based pricing and enterprise terms when you're ready.

Build
Free
Everything you need to prototype and ship your first integration.
  • Unlimited test credentials
  • All SDKs & full API access
  • Community support
Start free
Most popular
Growth
Usage · based
For teams in production issuing credentials at meaningful volume.
  • Pay per active credential
  • Real-time analytics & webhooks
  • 99.99% uptime SLA
  • Priority email support
Get started
Enterprise
Custom
For regulated organizations with security, scale, and compliance needs.
  • SSO/SCIM, RBAC & audit logs
  • Data residency & custom DPA
  • Dedicated solutions engineer
  • Volume pricing & premium SLA
Contact sales
FAQ

Questions, answered.

No. Wally manages pass signing, certificate rotation, and platform compliance for both Apple Wallet and Google Wallet. You issue credentials through one API and we handle the rest.

Enterprise customers can choose US or EU processing regions. Credential data is stored and processed within your selected region to meet GDPR and local regulatory requirements.

Yes. Wally integrates with leading ACS and identity platforms, and exposes webhooks plus a REST API so you can connect issuance and revocation to your existing systems of record.

Most teams ship a proof of concept in test mode within a day. Enterprise customers are paired with a dedicated solutions engineer for production rollout, security review, and SLA setup.

Ready to move your credentials into the wallet?

Talk to our team about your access, transit, ticketing, or membership use case — and see Wally issue a live credential in minutes.