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The smart wallet platform

See your loyalty card in Apple & Google Wallet — in 60 seconds.

Wally puts loyalty cards, tickets, memberships and access passes in the wallet your customers already carry. One scan to join — no app to download, nothing to print.

Start free trialBook a demo
No credit card required · Your first pass is live in minutes
SOC 2 Type II
99.99% uptime SLA
GDPR compliant
Credential issued
Delivered to Apple & Google Wallet
Active passes
2.41M
▲ 12.4% this month
Trusted by leading UAE brands
Ammar's Cafe
The KAF
Epicon Capital Club
Innov8 Incubator
Real Meal
Beyond Catering
Mussel Point
Yali Beyi Gourmet
Drop 10
Kanafani
AppyBee
0
Credentials issued
0
Uptime SLA
0
Countries served
0
Median issue latency
Live in the wallet

Your brand, on the lock screen they check 100 times a day.

Every pass Wally issues is a live channel — push a message, bump a balance, or refresh a design and it lands on your customer's phone in seconds. Tap a card to see it up close.

Push notifications

Reach customers on the lock screen through the pass itself — no app to build, nothing to download.

Wallynow+12 points at checkout — 46 total, 353 to LOYAL.

Analytics & insights

Follow every pass from issue to redemption in the dashboard.

Issued12,480
In wallet9,360
Scanned6,864
Tap a pass to try it

Real-time updates

Change a field once — every live pass refreshes itself. No reprints, no re-downloads.

Balance362.00 AEDjust now
TierSTANDARD → LOYAL2m
OfferSUMMER50 renewed1h
Passes updated daily
2.41M
across Apple & Google Wallet
Add to Apple WalletAdd to Google Wallet
Free · No signup needed

Feel it in your own wallet — right now.

Create a free digital business card and add it to Apple or Google Wallet in under a minute. It's the exact same tech your customers would get.

Create my free card
Works on iPhone & Android · Takes ~60 seconds
The platform

One API for the entire credential lifecycle.

From issuance to revocation, Wally abstracts away Apple and Google's certificate management, signing, and delivery — so your team ships in days, not quarters.

Issue at scale

Create signed Apple & Google Wallet passes in a single call. Bulk-issue millions with idempotent, queued delivery.

Update in real time

Push balance, status, and design changes to live passes instantly — no app, no re-download required.

Revoke instantly

Invalidate lost or compromised credentials in milliseconds with full audit trails and reason codes.

Analytics & events

Track installs, taps, and redemptions with a real-time dashboard and exportable reporting.

Webhooks

Subscribe to install, update, and removal events to keep your systems perfectly in sync.

SDKs in 8 languages

First-class libraries for Node, Python, Go, Java, Ruby, PHP, .NET, and Swift with typed models.

Solutions by industry

Built for the credentials your business runs on.

Access control

Mobile keys & building access

Replace plastic badges with secure NFC wallet credentials. Provision, suspend, and revoke employee access from one console — integrated with leading ACS platforms.

Explore access
Transit & ticketing

Fares, tickets & passes

Issue contactless transit fares and event tickets that work the moment they land in a rider's wallet — with live updates for delays, gates, and seat changes.

Explore ticketing
Membership & loyalty

Cards your members keep

Drive retention with loyalty and membership cards that live in the wallet. Update points, tiers, and offers in real time without a single app install.

Explore loyalty
Identity & verification

Verified IDs & credentials

Issue tamper-evident employee, student, and member IDs with cryptographic verification and instant revocation for compliance-driven organizations.

Explore membership
By industry

Wallet solutions for every industry.

From retail to healthcare, Wally adapts loyalty, ticketing, membership, and access to the credentials your industry runs on.

Retail

Loyalty, offers, and memberships that turn shoppers into regulars.

Explore retail

Healthcare

Patient and staff credentials with reminders and secure, auditable access.

Explore healthcare

Entertainment

Fraud-proof tickets, fast gates, and direct fan engagement.

Explore entertainment

Hospitality

Mobile keys, guest loyalty, and memberships for smoother stays.

Explore hospitality

Tourism

City passes and attraction tickets that work instantly, even offline.

Explore tourism

Wellness

Memberships, class passes, and rewards that keep members showing up.

Explore wellness
View all industries Browse all solutions
Case studies

Real Results from Real Clients

See how businesses transform their operations with Wally. All case studies

AppyBee

AppyBee

Access Management Software

AppyBee wallet passWally Membership
85%Faster Check-in
60%Cost Reduction
98%User Adoption

Before Wally

  • Manual access card distribution
  • High replacement costs for lost cards
  • No real-time access analytics
  • Difficult multi-location management
  • Limited integration options

With Wally

  • Instant digital pass delivery
  • Zero physical card costs
  • Real-time access tracking & analytics
  • Centralized multi-location control
  • Seamless API integrations
"Wally Membership transformed how we handle access control. Our clients love the seamless mobile experience."
J
Jan DonmezDirector, AppyBee
Read the full AppyBee case study
Security & compliance

Enterprise-grade by default.

Security isn't a tier — it's the foundation. Wally is built to meet the requirements of the most regulated organizations in the world.

SOC 2 Type II
Audited annually
ISO 27001
Certified ISMS
GDPR
EU data residency
Encryption everywhere
AES-256 at rest, TLS 1.3 in transit, with envelope-encrypted signing keys.
SSO & SCIM
SAML/OIDC single sign-on and automated user provisioning.
Granular RBAC
Scoped API keys and role-based access across teams and environments.
Immutable audit logs
Every issuance, update, and revocation is logged and exportable.
99.99% uptime SLA
Multi-region, redundant infrastructure with status transparency.
Data residency
Choose US or EU processing regions to meet local requirements.
For developers

Issue your first credential in three steps.

1

Authenticate

Grab a scoped API key from the dashboard. No Apple or Google certificates to generate or rotate — Wally manages signing for you.

2

Design & issue

Define a credential template once, then issue passes via a single REST call or our typed SDKs. Delivery links work everywhere.

3

Update & revoke

Push live updates or revoke instantly. Subscribe to webhooks to keep your back office perfectly in sync.

issue-credential.sh
# Issue an Apple + Google Wallet credential
curl https://api.wally.ae/v2/credentials \
  -H "Authorization: Bearer $WALLY_KEY" \
  -d '{'
    "template": "member_card",
    "holder": "ada@acme.com",
    "fields": { "tier": "Platinum" }
  '}'

# → delivers to both wallets, returns a pass URL
{ "id": "cred_8Kp2", "status": "issued" }

"Wally let us replace 40,000 plastic access badges with wallet credentials in a single quarter — with the audit trail our security team required."

DR
Daniela Roth
VP Security Engineering, Nordly
40k
badges migrated in one quarter
98%
credential activation rate
11×
faster issuance vs. legacy
Pricing

Plans that scale with your rollout.

Start in test mode for free. Move to production with usage-based pricing and enterprise terms when you're ready.

Build
Free
Everything you need to prototype and ship your first integration.
  • Unlimited test credentials
  • All SDKs & full API access
  • Community support
Start free
Most popular
Growth
Usage · based
For teams in production issuing credentials at meaningful volume.
  • Pay per active credential
  • Real-time analytics & webhooks
  • 99.99% uptime SLA
  • Priority email support
Get started
Enterprise
Custom
For regulated organizations with security, scale, and compliance needs.
  • SSO/SCIM, RBAC & audit logs
  • Data residency & custom DPA
  • Dedicated solutions engineer
  • Volume pricing & premium SLA
Contact sales
FAQ

Questions, answered.

No. Wally manages pass signing, certificate rotation, and platform compliance for both Apple Wallet and Google Wallet. You issue credentials through one API and we handle the rest.

Enterprise customers can choose US or EU processing regions. Credential data is stored and processed within your selected region to meet GDPR and local regulatory requirements.

Yes. Wally integrates with leading ACS and identity platforms, and exposes webhooks plus a REST API so you can connect issuance and revocation to your existing systems of record.

Most teams ship a proof of concept in test mode within a day. Enterprise customers are paired with a dedicated solutions engineer for production rollout, security review, and SLA setup.

From the blog

Latest guides

New, practical guides on loyalty, ticketing and wallet passes — published daily. Browse all articles →

Tailor Shop Loyalty Program: Keep the Customer You've Already Measured
GuidesSep 3, 20265 min read

Tailor Shop Loyalty Program: Keep the Customer You've Already Measured

A tailor holds the strongest retention asset in retail — the customer's measurements on file — yet customers still drift to whichever shop is nearest when the occasion arrives. A tailor shop loyalty program in Apple Wallet and Google Wallet fixes the real problem: a stamp per garment, points on fabric and wedding orders, a free lock-screen message six weeks before Eid, and your WhatsApp on the back of every pass.

Read article
Tiered Loyalty Program: Make Your Best Customers Visible — to Themselves
GuidesSep 2, 20265 min read

Tiered Loyalty Program: Make Your Best Customers Visible — to Themselves

Every business already treats its best customers better — informally, invisibly. A tiered loyalty program makes that status official: Bronze, Silver, Gold on a card the customer actually carries. Why the climb to the next level changes behavior, why holding Gold changes it even more, how to design three tiers that work, and why a tier buried in your POS motivates nobody while one printed on a wallet pass does the psychology for you.

Read article
Gift Card Program for Small Business: Prepaid Revenue That Recruits Your Next Regulars
GuidesSep 1, 20265 min read

Gift Card Program for Small Business: Prepaid Revenue That Recruits Your Next Regulars

A gift card is paid before it costs you anything and arrives with a personal recommendation attached — prepaid revenue, customer acquisition, and overspend in one product. What kills it for small businesses is plastic: print runs, notebook balance tracking, and cards forgotten in drawers. A digital gift card in Apple Wallet and Google Wallet is bought by link in a minute, tracks its own balance, nudges unredeemed cards from the lock screen, and hands every redeemed recipient straight onto your loyalty card.

Read article
Recently updated

Ready to move your credentials into the wallet?

Talk to our team about your access, transit, ticketing, or membership use case — and see Wally issue a live credential in minutes.

Start free trialBook a demo