
Bookstore Loyalty Program: The Best Repeat Customer in Retail Shouldn't Be a Stranger
A real reader buys a book a month for decades — the most naturally loyal customer in retail — yet leaves most bookshops as anonymous as a tourist. A bookstore loyalty program in Apple Wallet and Google Wallet stamps every book toward a free one, gives the kids' section its own reading card, and puts author nights and new arrivals on the lock screen for free — set up before book fair season.
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