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Tourism

City passes and tickets that work the moment they land.

Wally delivers attraction tickets, multi-day city passes, and visitor rewards into Apple and Google Wallet — instantly accessible, fraud-proof, and ready even when visitors are offline or roaming.

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No app abroad
Visitors use the wallet already on their phone.
Works offline
Passes are ready without roaming data.
Fraud-proof
NFC-verified tickets and passes.
Wallet pass
Wallet pass
Wallet pass
City pass active
3-day • 12 attractions included
Redemption
1-tap
▲ no app needed
0
apps to download abroad
1-tap
attraction entry
Offline
ready without data
Multi-day
city passes
Solutions for tourism

The Wally toolkit for tourism.

Ticketing

Attraction tickets and city passes delivered instantly.

Explore ticketing

Loyalty

Visitor rewards that encourage more stops and stays.

Explore loyalty

Access

Contactless entry to attractions, transit, and venues.

Explore access
Built for tourism

The friction visitors hit.

The challenge
Tourists won’t download a new app for a short trip.
With Wally
Passes go straight to Apple and Google Wallet — already on every visitor’s phone.
The challenge
Roaming and spotty data make app-based tickets unreliable.
With Wally
Wallet passes work offline, so entry never depends on a connection.
The challenge
Paper passes and printed tickets are easy to fake and easy to lose.
With Wally
NFC-verified passes are fraud-proof and can’t be misplaced.
The Wally difference

Why destinations choose Wally.

Effortless for visitors, fraud-proof for operators.

Seamless

Instant access

Tickets and passes are ready the moment they’re issued.

Adaptable

Any attraction

Single tickets, bundles, and multi-day city passes.

Reliable

Works offline

No roaming or connection required at the gate.

Transformative

More to explore

Rewards and bundles that drive visitors to more stops.

FAQ

Questions, answered.

No. Passes live in Apple Wallet and Google Wallet and work offline, so visitors don’t need to download an app or rely on roaming data.

Yes. Wally supports single tickets, attraction bundles, and multi-day city passes, all redeemable with a single tap.

Passes are NFC-verified at the gate, making them fraud-proof and fast — even at busy entrances.

Yes. Layer in visitor rewards and bundles that nudge travelers toward additional attractions and stays.

From the blog

Latest guides

Travel Agency Loyalty Program: Be on the Client's Phone When the Next Trip Is Decided
GuidesOct 11, 20265 min read

Travel Agency Loyalty Program: Be on the Client's Phone When the Next Trip Is Decided

A travel agency's best client books AED 20,000–50,000 a year — summer flights home, Umrah trips, visas, winter holidays — and still disappears to a booking portal between trips, because the portal emails in January and the agency doesn't. A travel agency loyalty program in Apple Wallet and Google Wallet puts points, a visible Gold tier and free lock-screen fare alerts on the client's phone — joined in one QR scan with the e-ticket, no app.

Read article

Ready to make your destination tap-to-explore?

Talk to us about city passes, attraction tickets, and visitor loyalty in both wallets.

Contact sales Book a demo