Some partnerships just make sense. Kanafani has been serving Dubai its beloved kunafa since 1987 — nearly four decades of crisp, golden, cheese-pulling perfection that keeps regulars coming back week after week. Now those regulars get rewarded for it. Kanafani has launched a digital stamp card loyalty program with Wally across its JVC and Mirdiff branches: collect 10 stamps and enjoy a free large kunafa of your choice.
A Dubai institution meets digital loyalty
Since 1987, Kanafani has built something rare in the F&B world — genuine, generational loyalty. Families who queued for kunafa in the early days now bring their own kids. That kind of repeat business deserves better than a paper punch card that gets lost in a glovebox, so Kanafani chose a digital stamp card that lives where its customers already are: Apple Wallet and Google Wallet.
No app to download. No signup form to fill in while your kunafa gets cold. The card is added to the phone in seconds and it's there for good.
How the Kanafani stamp card works
The program is as simple as loyalty should be:
- Join in seconds. At the JVC or Mirdiff branch, scan the QR code or tap the NFC point at the counter and add the Kanafani card to Apple Wallet or Google Wallet.
- Collect a stamp with every visit. Each time you order, a quick tap adds a stamp to your card — you'll see it land in real time.
- Fill the card, claim the reward. Collect 10 stamps and your next large kunafa — any flavour you choose — is free.
Ten visits, ten stamps, one free large kunafa of your choice. Loyalty the way it should taste.
Why NFC stamp cards fit F&B perfectly
Dessert shops live and die on repeat visits, and the counter is where loyalty programs succeed or fail. A paper card slows the queue and invites fraud; an app asks too much of a customer holding a warm box of kunafa. An NFC-powered wallet pass solves both. The tap takes about a second, the stamp is verified by the platform, and the card can never be forgotten at home — because it's on the phone.
For the team at Kanafani, it also means every stamp is a data point. Which branch drives more repeat visits, JVC or Mirdiff? How many customers are one stamp away from their reward? Digital loyalty turns those questions from guesswork into a dashboard — the kind of insight hospitality and F&B businesses across Dubai are now building their retention strategy on.
What customers notice (and what they don't)
The best loyalty technology is invisible. Kanafani customers simply notice that joining took one tap, that stamps appear like magic, and that a free large kunafa shows up after their tenth visit. What they don't see is everything the pass does quietly in the background — updating in real time, reminding them the reward is close, and keeping Kanafani a tap away on the device they check a hundred times a day.
- For customers: instant enrollment, visible progress, and a genuinely worthwhile reward.
- For Kanafani: higher repeat visits, zero printed cards, and a direct channel to its most loyal fans.
A model for Dubai's F&B scene
Kanafani's launch is part of a wider shift across Dubai's food and beverage scene: heritage brands pairing decades of product excellence with modern digital wallet loyalty. The formula is straightforward — keep the product sacred, remove the friction from everything around it. Whether you run a dessert house, a specialty coffee brand, or a growing retail concept, the playbook Kanafani is using works at any scale, from a single location to a multi-branch operation.
If you're near JVC or Mirdiff, the next step is easy: order a kunafa, tap to join, and start collecting. Ten stamps later, the large kunafa of your choice is on the house.
Want a stamp card like Kanafani's?
Wally builds digital stamp cards for Apple Wallet and Google Wallet — NFC-ready, app-free, and live across your branches in days. Book a demo with Wally and let's design a loyalty program your customers will actually keep in their pocket.