Privacy Policy

1. Introduction

Wally ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wally.ae, use our mobile wallet passes, or interact with our services.

2. Information We Collect

Personal Information

• Name and contact details (email, phone number)
• Business information (company name, role)
• Payment and billing information
• Account credentials

Automatically Collected Information

• Device information (browser type, operating system)
• IP address and approximate location
• Usage data (pages visited, time spent, interactions)
• Cookies and similar tracking technologies

Wallet Pass Data

• Loyalty program participation and transaction history
• NFC tap interactions
• Pass installation and update events

3. How We Use Your Information

• To provide and maintain our services
• To process transactions and manage accounts
• To send service-related communications
• To personalize your experience and deliver relevant content
• To improve our products, services, and website
• To comply with legal obligations
• To detect and prevent fraud or abuse

4. Information Sharing

We do not sell your personal information. We may share your data with:

• Service providers: Third-party vendors who help us operate our services (hosting, analytics, payment processing)
• Business partners: Merchants and brands whose loyalty programs you participate in
• Legal requirements: When required by law, regulation, or legal process
• Business transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement industry-standard security measures including encryption, access controls, and regular security assessments to protect your information. However, no method of electronic transmission or storage is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@wally.ae.

8. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at: