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Case study · Access management software

How AppyBee cut check-in time by 85% with wallet membership passes.

AppyBee runs access management software for venues with members walking through the door every day. Physical access cards were slow to issue, expensive to replace and impossible to analyse. With Wally Membership passes issued through the API, members now tap their phone: 85% faster check-in, 60% lower card costs and 98% adoption.

Talk to us about a similar setup See the results
Cards issued instantly
A new member gets a wallet pass by link or email the moment they are approved.
Replacement cost gone
No plastic, no printing, no postage. A lost phone is a re-issue, not a reprint.
Every entry tracked
Real-time access events per member, per location, in AppyBee's own dashboard.
AppyBee Platinum digital membership card in Apple Wallet with member name, masked member ID and NFC mark
Wally Membership
AppyBee logo
AppyBee
Access management software · Multi-location
Faster check-in
85%
▲ after Wally
85%
Faster check-in
60%
Cost reduction
98%
User adoption
API
issued from AppyBee's platform
Overview

AppyBee and Wally, in brief.

AppyBee provides access management software to venues that admit members and visitors every day. Its clients were issuing physical access cards: ordered in batches, mailed or handed out, replaced when lost, and blind to how members actually used them. Managing several locations meant several card systems and no consolidated view.

AppyBee integrated the Wally API so its platform issues a Wally Membership pass to each member automatically. The pass lands in Apple Wallet or Google Wallet, carries the member's name, tier and a masked member ID, and opens the door with an NFC tap. Access rules, tiers and revocations are controlled centrally from AppyBee's platform, across every location.

The result is a credential that costs nothing to produce, arrives instantly, and reports every entry back in real time. Members adopted it at 98% because their phone was already in their hand.

The challenge

What was holding AppyBee back.

Before
Manual access card distribution and high replacement costs for lost cards.
With Wally
Passes are issued digitally through the API the moment a membership is approved. Re-issuing is a click, not a reprint.
Before
No real-time access analytics, so venues could not see who was inside or how often members visited.
With Wally
Every NFC tap is an access event with a timestamp, member and location, streamed back to AppyBee's dashboard.
Before
Difficult multi-location management with limited integration options.
With Wally
One API and one pass per member. Tiers, permissions and revocations are managed centrally and apply everywhere.
The solution

How the Wally Membership works for AppyBee.

AppyBee Platinum digital membership card in Apple Wallet with member name, masked member ID and NFC mark
1
Brand and tierThe AppyBee mark and a Platinum tier label. Tiers are updated remotely when a member upgrades.
2
Pass stripA branded pattern band gives the credential the look of a premium physical card, on both wallets.
3
Member fieldsName and masked member ID for staff verification without exposing full identifiers.
4
NFC markThe pass is presented with a tap, the same gesture as contactless payment, which is why adoption needed no training.
01

Membership approved

A venue approves a member in AppyBee. The platform calls the Wally API and a personalised pass is generated with the member's tier.

02

Pass delivered

The member receives a link and adds the pass to Apple Wallet or Google Wallet. No account creation and no app.

03

Tap to enter

At the door the member holds their phone to the NFC reader. Access is validated and the entry is logged in under a second.

04

Managed centrally

Tier changes, renewals and revocations push to the pass instantly. A lapsed membership is turned off everywhere at once.

Results

What changed, and what is behind each number.

Figures reported by AppyBee after launch, compared with the previous programme.

85%
Faster check-in

Time from arrival to entry, comparing a phone tap with card lookup and manual verification.

60%
Cost reduction

Saved on card production, shipping and replacements across the locations AppyBee serves.

98%
User adoption

Members who added the pass to their wallet when invited. Wallets are pre-installed, so there is nothing to download.

Before Wally

  • Manual access card distribution
  • High replacement costs for lost cards
  • No real-time access analytics
  • Difficult multi-location management
  • Limited integration options

With Wally

  • Instant digital pass delivery
  • Zero physical card costs
  • Real-time access tracking & analytics
  • Centralised multi-location control
  • Seamless API integrations
Insights

Why it worked.

Insight 01

Issue from the system of record

Because the pass is created by AppyBee's own platform via the API, membership status and access rights never drift out of sync.

Insight 02

Adoption follows the payment gesture

Members already tap their phone to pay. Tapping to enter needed no explanation, which is how AppyBee reached 98% adoption.

Insight 03

Cost savings compound with churn

Every joiner, leaver and lost card used to cost plastic and postage. Digital issuing turns those into zero-cost events.

Insight 04

Access data doubles as engagement data

Entry logs reveal visit frequency and peak hours per location, feeding renewal campaigns and staffing decisions.

“Wally Membership transformed how we handle access control. Our clients love the seamless mobile experience.”
J
Jan Donmez
Director, AppyBee
85%
Faster check-in
60%
Cost reduction
98%
User adoption
Playbook

How to replicate this in your business.

Five decisions from the AppyBee programme that transfer to any access management software operator.

  1. 1

    If you already run membership software, issue passes through the Wally API rather than a separate portal.

  2. 2

    Design the pass with tiers from day one. Tier upgrades pushed to the wallet are a visible reward.

  3. 3

    Put NFC readers at every entry point so the credential works the same way everywhere.

  4. 4

    Mask member identifiers on the pass face. Staff verify by name and tap, not by reading numbers.

  5. 5

    Use access events as your engagement dataset. Frequency drop-off predicts churn before renewal.

FAQ

Questions about the AppyBee programme.

Through the Wally API. When a membership is approved in AppyBee's platform, a personalised pass is generated and delivered to the member by link. No manual step is involved.

No. The pass lives in Apple Wallet or Google Wallet, which are pre-installed. The member taps their phone on the NFC reader at the door.

The pass is revoked or re-issued from AppyBee's platform and the change reaches the wallet instantly, across every location.

Yes. The AppyBee pass shows a tier such as Platinum. Tier changes are pushed to the pass without re-issuing it.

Yes. Any membership, booking or access platform can issue and manage wallet passes through the Wally API and SDKs. See the developer documentation for details.

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