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Case study · Hair & beauty salonThe Galleria Hair Beauty Lounge, the luxury salon at Avani+ Palm View in Dubai Media City, launched a Wally Stampcard in Apple Wallet and Google Wallet with a separate stamp row for hair treatments, blow dry and nails. Ten stamps on any row saves a reward on the card.
The Galleria Hair Beauty Lounge sits inside Avani+ Palm View Hotel & Suites in Dubai Media City. It describes itself as a sanctuary of elegance and sophistication, offering colour, cuts and styling, hair extensions, makeup and nail treatments with brands including Schwarzkopf, L'Oréal, Wella and Alterna.
Salon clients are loyal by nature, but not on the same rhythm. One client comes in every week for a blow-dry; another books a colour treatment every two months; a third only visits for nails. A single stamp card makes those clients race toward the same reward at very different speeds.
So The Galleria launched a Wally Stampcard with three stamp rows on one pass: Hair Treatments, Blow Dry and Nail Treatment. Each row has its own icon and its own reward, the top of the pass shows progress at a glance (N 3/10 · B 3/10 · H 4/10), and ten stamps on any row saves the reward on the card. Staff add stamps by scanning the QR code on the pass at reception.
The client adds The Galleria card to Apple Wallet or Google Wallet in seconds. No app, no sign-up form.
After the appointment, the client opens the card and the team scans the QR code. The stamp lands on the right row: hair, blow dry or nails.
Every stamp arrives with a notification, and the counters at the top of the pass show progress on all three rows.
Ten stamps completes a row and saves the reward on the card, ready to redeem on any visit. The row starts again, with no limit on rewards.
The Galleria has just launched, so these describe how the programme is set up. We will add client-reported results once there is enough data.
Hair Treatments, Blow Dry and Nail Treatment each have their own row, icon and reward.
Filling any row saves that reward on the card, shown under Hair, Blow or Nail Rewards. No cap on how many rewards a client can earn.
Clients add the card to Apple Wallet or Google Wallet; there is nothing to install and no form to fill in.
Hair treatments, blow dry and nails run on different rhythms. Separate rows keep every client within reach of a reward, whatever they book.
A single number across all three rows keeps the programme easy to explain at reception, while the service-specific rewards keep it generous.
A completed row doesn't force an immediate redemption. The reward waits on the card, so clients can use it on the visit that suits them.
Black and white with the TG monogram as the stamp: the card looks like The Galleria, not like a generic loyalty app.
Five decisions from the The Galleria programme that transfer to any hair & beauty salon operator.
If your services run on different rhythms, give each one its own stamp row instead of one shared card.
Keep the stamp count the same across rows so the programme is easy to explain in one sentence.
Save rewards on the card rather than forcing redemption at the moment the row fills.
Send a notification with every stamp; it's the cheapest reminder that the programme exists.
Design the pass in your own brand language, so it feels like part of the salon experience.
At reception, the client adds The Galleria card to Apple Wallet or Google Wallet. There is no app to download and no form to fill in.
Hair treatments, blow dry and nail treatments. Each has its own row on the card, and a stamp goes on the row for the service booked.
Ten stamps on any row. The reward is saved on the card under Hair, Blow or Nail Rewards and can be redeemed on a later visit. There is no limit on how many rewards a client can earn.
The client opens the card and the team scans the QR code on the pass at reception. A notification confirms each stamp.
Yes. A Wally Stampcard can carry several stamp rows on one pass, each with its own icon and reward, which suits salons, spas, barbershops and beauty clinics.
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The Galleria Hair Beauty Lounge, the luxury salon at Avani+ Palm View in Dubai Media City, has launched a digital salon loyalty card with Wally: three stamp cards on one Apple Wallet and Google Wallet pass — Hair Treatments, Blow Dry and Nail Treatments. Show the QR code at reception to collect, and 10 stamps on any row saves a reward on your card.
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Read articleTell us about your business and we will show you the Wally Stampcard setup that fits, with your own artwork in the wallet.