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Case study · Dessert & F&BA Dubai kunafa institution since 1987 swapped paper punch cards for a Wally Stampcard in Apple Wallet and Google Wallet across its JVC and Mirdif branches. Ten stamps, one free large kunafa, and for the first time a real picture of who its regulars are.
Kanafani has been serving Dubai its kunafa since 1987. That kind of longevity creates something most F&B brands only dream of: generational loyalty, with families who queued in the early days now bringing their own children. The problem was that none of that loyalty was measurable. The paper punch card in the customer's wallet knew more about the relationship than the business did.
Kanafani chose a Wally Stampcard because it lives where customers already are: Apple Wallet and Google Wallet. There is no app to download and no form to fill in while the kunafa goes cold. A customer scans a QR code or taps the NFC point at the counter, the card lands in their wallet, and every visit adds a stamp with a single tap from staff.
The programme launched across the JVC and Mirdif branches simultaneously, so a customer stamping in one location sees the same card, the same progress and the same reward in the other. Ten stamps earn a free large kunafa of the customer's choice.
At JVC or Mirdif, the customer scans the QR code or taps the NFC point at the counter and adds the Kanafani card to Apple Wallet or Google Wallet.
Staff tap the customer's phone on the Wally NFC reader. The stamp appears on the card in real time, and the customer sees it land.
At ten stamps the card flips to a reward state. The customer redeems a free large kunafa of any flavour, and a fresh card starts automatically.
Kanafani pushes offers and new-flavour announcements to card holders, timed to the days and hours the branches are quietest.
Figures reported by Kanafani Sweets after launch, compared with the previous programme.
Card holders come back three times as often as walk-ins did under the paper programme.
Lift across both branches after launch, driven by frequency rather than discounting.
Share of issued cards that received at least one stamp after being added to the wallet.
Kanafani never asks for an email or phone number at the counter. The card is added in one scan, which is why adoption stayed high even during the evening rush.
A high-ticket dessert with a free large kunafa at the end made ten stamps feel earned, not endless. The reward is visible on the card from stamp one.
Customers who live near JVC and work near Mirdif keep stamping wherever they are. Cross-branch stamping is a big part of the 3x repeat-visit figure.
Wallet passes surface near the store without any app running. A push offer before a slow afternoon reaches every regular in the area.
“With Wally Stampcard, we finally understand our customers. Revenue is up, engagement is through the roof, and our regulars feel truly valued.”
Five decisions from the Kanafani Sweets programme that transfer to any dessert & f&b operator.
Keep joining to one scan. Ask for nothing at the counter; collect data through behaviour, not forms.
Match the stamp count to the ticket size. A generous reward justifies a longer card.
Run one programme across all locations so stamps follow the customer, not the branch.
Use push notifications sparingly and time them to quiet hours.
Read redemptions weekly. The gap between stamps issued and rewards claimed shows where the card needs a nudge.
They scan a QR code or tap the NFC point at the JVC or Mirdif counter and add the card to Apple Wallet or Google Wallet. No app download and no form to fill in.
Ten stamps earn a free large kunafa of the customer's choice. The gift slot is always visible on the card, so customers can see how close they are.
Yes. It is one programme and one card. A stamp collected at JVC counts at Mirdif and vice versa, which is a major driver of repeat visits.
A Wally NFC reader at each counter. Staff tap the customer's phone to add a stamp; there is no app to install on the staff side either.
Yes. The same Wally Stampcard setup works for bakeries, ice cream parlours, juice bars and any counter-service business with repeat customers.
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