The smart wallet platform

See your loyalty card in Apple & Google Wallet — in 60 seconds.

Wally puts loyalty cards, tickets, memberships and access passes in the wallet your customers already carry. One scan to join — no app to download, nothing to print.

Start free trial Book a demo

No credit card required · Your first pass is live in minutes

SOC 2 Type II

99.99% uptime SLA

GDPR compliant

Credential issued

Delivered to Apple & Google Wallet

Active passes

2.41M

▲ 12.4% this month

Trusted by leading UAE brands

Credentials issued

Uptime SLA

Countries served

Median issue latency

Live in the wallet

Your brand, on the lock screen they check 100 times a day.

Every pass Wally issues is a live channel — push a message, bump a balance, or refresh a design and it lands on your customer's phone in seconds. Tap a card to see it up close.

Push notifications

Reach customers on the lock screen through the pass itself — no app to build, nothing to download.

WWallynow+12 points at checkout — 46 total, 353 to LOYAL.

Analytics & insights

Follow every pass from issue to redemption in the dashboard.

Issued12,480

In wallet9,360

Scanned6,864

Tap a pass to try it

Real-time updates

Change a field once — every live pass refreshes itself. No reprints, no re-downloads.

Balance362.00 AEDjust now

TierSTANDARD → LOYAL2m

OfferSUMMER50 renewed1h

Passes updated daily

2.41M

across Apple & Google Wallet

Free · No signup needed

Feel it in your own wallet — right now.

Create a free digital business card and add it to Apple or Google Wallet in under a minute. It's the exact same tech your customers would get.

Create my free card

Works on iPhone & Android · Takes ~60 seconds

The platform

One API for the entire credential lifecycle.

From issuance to revocation, Wally abstracts away Apple and Google's certificate management, signing, and delivery — so your team ships in days, not quarters.

Issue at scale

Create signed Apple & Google Wallet passes in a single call. Bulk-issue millions with idempotent, queued delivery.

Update in real time

Push balance, status, and design changes to live passes instantly — no app, no re-download required.

Revoke instantly

Invalidate lost or compromised credentials in milliseconds with full audit trails and reason codes.

Analytics & events

Track installs, taps, and redemptions with a real-time dashboard and exportable reporting.

Webhooks

Subscribe to install, update, and removal events to keep your systems perfectly in sync.

SDKs in 8 languages

First-class libraries for Node, Python, Go, Java, Ruby, PHP, .NET, and Swift with typed models.

Solutions by industry

Built for the credentials your business runs on.

Access control

Mobile keys & building access

Replace plastic badges with secure NFC wallet credentials. Provision, suspend, and revoke employee access from one console — integrated with leading ACS platforms.

Explore access

Transit & ticketing

Fares, tickets & passes

Issue contactless transit fares and event tickets that work the moment they land in a rider's wallet — with live updates for delays, gates, and seat changes.

Explore ticketing

Membership & loyalty

Cards your members keep

Drive retention with loyalty and membership cards that live in the wallet. Update points, tiers, and offers in real time without a single app install.

Explore loyalty

Identity & verification

Verified IDs & credentials

Issue tamper-evident employee, student, and member IDs with cryptographic verification and instant revocation for compliance-driven organizations.

Explore membership

By industry

Wallet solutions for every industry.

From retail to healthcare, Wally adapts loyalty, ticketing, membership, and access to the credentials your industry runs on.

Retail

Loyalty, offers, and memberships that turn shoppers into regulars.

Explore retail

Healthcare

Patient and staff credentials with reminders and secure, auditable access.

Explore healthcare

Entertainment

Fraud-proof tickets, fast gates, and direct fan engagement.

Explore entertainment

Hospitality

Mobile keys, guest loyalty, and memberships for smoother stays.

Explore hospitality

Tourism

City passes and attraction tickets that work instantly, even offline.

Explore tourism

Wellness

Memberships, class passes, and rewards that keep members showing up.

Explore wellness

View all industries Browse all solutions

Case studies

Real Results from Real Clients

See how businesses transform their operations with Wally.

AppyBee

Access Management Software

Wally Membership

85%Faster Check-in

60%Cost Reduction

98%User Adoption

Before Wally

Manual access card distribution
High replacement costs for lost cards
No real-time access analytics
Difficult multi-location management
Limited integration options

With Wally

Instant digital pass delivery
Zero physical card costs
Real-time access tracking & analytics
Centralized multi-location control
Seamless API integrations

"Wally Membership transformed how we handle access control. Our clients love the seamless mobile experience."

Jan DonmezDirector, AppyBee

Security & compliance

Enterprise-grade by default.

Security isn't a tier — it's the foundation. Wally is built to meet the requirements of the most regulated organizations in the world.

SOC 2 Type II

Audited annually

ISO 27001

Certified ISMS

GDPR

EU data residency

Encryption everywhere

AES-256 at rest, TLS 1.3 in transit, with envelope-encrypted signing keys.

SSO & SCIM

SAML/OIDC single sign-on and automated user provisioning.

Granular RBAC

Scoped API keys and role-based access across teams and environments.

Immutable audit logs

Every issuance, update, and revocation is logged and exportable.

99.99% uptime SLA

Multi-region, redundant infrastructure with status transparency.

Data residency

Choose US or EU processing regions to meet local requirements.

For developers

Issue your first credential in three steps.

Authenticate

Grab a scoped API key from the dashboard. No Apple or Google certificates to generate or rotate — Wally manages signing for you.

Design & issue

Define a credential template once, then issue passes via a single REST call or our typed SDKs. Delivery links work everywhere.

Update & revoke

Push live updates or revoke instantly. Subscribe to webhooks to keep your back office perfectly in sync.

issue-credential.sh

# Issue an Apple + Google Wallet credential
curl https://api.wally.ae/v2/credentials \
  -H "Authorization: Bearer $WALLY_KEY" \
  -d '{'
    "template": "member_card",
    "holder": "ada@acme.com",
    "fields": { "tier": "Platinum" }
  '}'

# → delivers to both wallets, returns a pass URL
{ "id": "cred_8Kp2", "status": "issued" }

"Wally let us replace 40,000 plastic access badges with wallet credentials in a single quarter — with the audit trail our security team required."

Daniela Roth

VP Security Engineering, Nordly

40k

badges migrated in one quarter

98%

credential activation rate

11×

faster issuance vs. legacy

Pricing

Plans that scale with your rollout.

Start in test mode for free. Move to production with usage-based pricing and enterprise terms when you're ready.

Build

Free

Everything you need to prototype and ship your first integration.

Unlimited test credentials
All SDKs & full API access
Community support

Start free

Questions, answered.

No. Wally manages pass signing, certificate rotation, and platform compliance for both Apple Wallet and Google Wallet. You issue credentials through one API and we handle the rest.

Enterprise customers can choose US or EU processing regions. Credential data is stored and processed within your selected region to meet GDPR and local regulatory requirements.

Yes. Wally integrates with leading ACS and identity platforms, and exposes webhooks plus a REST API so you can connect issuance and revocation to your existing systems of record.

Most teams ship a proof of concept in test mode within a day. Enterprise customers are paired with a dedicated solutions engineer for production rollout, security review, and SLA setup.

From the blog

Latest guides

New, practical guides on loyalty, ticketing and wallet passes — published daily. Browse all articles →

GuidesAug 30, 20265 min read

WhatsApp Marketing for Small Business: What It Wins — and the Broadcast Gap It Can't Fill

UAE small businesses run on WhatsApp — but as a broadcast channel it quietly breaks: broadcasts only reach customers who saved your number, lists cap at 256 contacts, the API charges per message, and every promo sits one tap from the block button. The fix isn't leaving WhatsApp. It's pairing it with a wallet card that broadcasts free from the lock screen, with your WhatsApp link on the back of every pass.

Read article

GuidesAug 29, 20265 min read

Customer Referral Program: Turn Word of Mouth Into a System, Not an Accident

Every business says word of mouth is its best channel — almost none run it as a system. Referred customers are about 18% less likely to leave and worth 16% more, yet most referral programs die under codes, apps, and forgotten names. A customer referral program on an Apple Wallet and Google Wallet card gives the recommendation something to travel on: a join link on the back of every member's pass, a scan at the friend's table, and a stamp for both sides the same day.

Read article

GuidesAug 28, 20265 min read

Birthday Rewards Program: The One Marketing Message Customers Actually Want

Birthday emails outperform ordinary promotions by 481% on transactions — yet most small businesses never send one, because they never captured the date. A birthday rewards program on an Apple Wallet and Google Wallet card collects the birthday in one scan at sign-up, then lands a free gift on the customer's lock screen the week it matters — and the birthday visit brings the whole table with it.

Read article

Ready to move your credentials into the wallet?

Talk to our team about your access, transit, ticketing, or membership use case — and see Wally issue a live credential in minutes.

Start free trial Book a demo

See your loyalty cardevent ticketmembershipaccess pass in Apple & Google Wallet — in 60 seconds.

Your brand, on the lock screen they check 100 times a day.

Push notifications

Analytics & insights

Real-time updates

Feel it in your own wallet — right now.

One API for the entire credential lifecycle.

Issue at scale

Update in real time

Revoke instantly

Analytics & events

Webhooks

SDKs in 8 languages

Built for the credentials your business runs on.

Mobile keys & building access

Fares, tickets & passes

Cards your members keep

Verified IDs & credentials

Wallet solutions for every industry.

Retail

Healthcare

Entertainment

Hospitality

Tourism

Wellness

Real Results from Real Clients

AppyBee

Before Wally

With Wally

Enterprise-grade by default.

Issue your first credential in three steps.

Authenticate

Design & issue

Update & revoke

Plans that scale with your rollout.

Questions, answered.

Latest guides

WhatsApp Marketing for Small Business: What It Wins — and the Broadcast Gap It Can't Fill

Customer Referral Program: Turn Word of Mouth Into a System, Not an Accident

Birthday Rewards Program: The One Marketing Message Customers Actually Want

Ready to move your credentials into the wallet?

See your loyalty card in Apple & Google Wallet — in 60 seconds.