
White Friday Marketing: Keep the Customers You're About to Pay For
White Friday lands on 27 November, and most UAE businesses are planning it the same way: pay for ads, pay with margin, win a crowd that leaves as anonymous as it arrived. White Friday marketing that actually pays off makes every discounted sale buy a customer — one QR scan at the till puts your loyalty card in Apple Wallet or Google Wallet, and December's win-back push costs nothing.
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