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Apple VAS provider · Google Wallet partner · Samsung Wallet partner

The loyalty card your customers never forget to bring.

Stamps, points, memberships and tickets — issued to the wallet already on their phone. One tap at the counter. No app to download.

Add to Apple WalletAdd to Google WalletAdd to Samsung WalletTrusted by cafés, restaurants and venues across the UAE and Saudi Arabia
Apple VAS providerGoogle Wallet partnerSSamsung Wallet partner
Customer holding The KAF stamp card in Apple Wallet to a VTAP NFC reader at a café counter
The KAF stamp card
Stamp added7 of 8 · one more for a free coffee
Cafés & bakeries
A stamp card that lives on the lock screen.

Programmes live with brands across the UAE and Saudi Arabia

Trusted by leading UAE brands
Ammar's Cafe
The KAF
Epicon Capital Club
Innov8 Incubator
Real Meal
Beyond Catering
Mussel Point
Yali Beyi Gourmet
Drop 10
Kanafani
AppyBee
Products

Every kind of pass, one wallet.

Pick the programme that fits how your customers come back. Wally issues it, your team runs it from a phone, and you watch it perform.

+34%
More repeat visits
within 90 days of launching a stamp programme
78%
Add-to-wallet rate
from a QR at the counter to a live pass
< 2s
Per NFC tap at the counter
stamp recorded and confirmed to staff
3
Wallet partnerships
Apple VAS provider · Google Wallet partner · Samsung Wallet partner

Sample programme figures — illustrative, not a customer result

New · First in wallet loyalty

The AI agent that runs your customer journeys.

Wally’s personalization agent reads the visits on your card, plans the journeys, sends each offer at that customer’s usual hour, and reports the lift every Monday. You set the guardrails. It does the work.

1:1
Each customer on their own journey, timed to their own cadence
1 in 10
Held out, so every lift is measured against customers who got nothing
0
Data scientists, segments or workflows for you to build
Asks before changing a rewardOne offer per customer a weekEvery offer keeps its reason
Sample programme · AI personalization
Personalization agentBean & Leaf · stamp card · 812 active cardsAutopilot on

I read the card’s visits. 128 customers are drifting and only 47% come back for a second visit. Three journeys, each with its reason:

Bean & Leaf07:45 · her usual hourWelcome back, Maya! Your second visit earns a free drink, on us, until Saturday.
41%came back with the offer27%without+14 ptslift
Real customer passes

Every programme looks like the brand that runs it.

Stamp cards, stored-value cards, member tiers and event access — all issued by Wally, all sitting in the same wallet.

See the customer stories

Live and sample programmes — every card issued through Wally

Why merchants switch

Built for the counter, not the app store.

One NFC tap. Stamp added. Next customer.

The customer holds their phone to the reader, the way they pay. No QR to line up, no app to open. Your team sees it confirmed before the coffee is poured.

Official Apple VAS providerPasses read over NFC at Apple Pay speed on any compatible reader. Also a recognised Google Wallet and Samsung Wallet partner.
NFC tap at the counter
CRUMB STREET5 / 8
Stamp added · 5 of 8

Bring them back with a message on the lock screen.

Every pass is a channel. Send a Friday offer, a birthday reward, or a nudge that fires when a customer walks past your door — location-triggered, straight from the pass, with nothing to install.

Friday, 19 September
9:41
The KAF · NearbynowYou're 200 m from The KAF Meydan — your stamp card is ready.
Crumb Street5mOne more stamp and your free bake is waiting. Open till 8.
The KAF2mWeekend double stamps at Meydan — Saturday only.
Ammar's Cafe1hHappy birthday, Sara — a dessert on us this week.

Know who came back — and who didn't.

Passes issued, added to wallet, scanned and redeemed, per location. Every number traces back to a real wallet event.

Open the dashboard
dashboard.wally.ae/overview
Wally dashboard overview: passes issued, active in wallet, installs and the install funnel
Install funnel · sample month
Issued1,284
Added1,001
Scanned783

Your staff's phone is the terminal.

Wally Scan shows the holder, their progress and any banked reward the moment a pass is scanned. Type the receipt total and it works out the stamps or cashback.

Wally Scan: collect a stamp in one tapWally Scan: loyalty by spend
Get started in three steps

Design it. Launch it. Stamp it.

01

Design the pass

Logo, colours, fields and reward rule in the template editor — live preview for Apple and Google side by side.

Wally pass template editor
02

Share the link

A QR at the till, a link in a receipt or WhatsApp. Customers add the card in one tap — no download, no sign-up form.

Stamp card in the wallet (sample)
03

Stamp at the counter

Your team scans with Wally Scan or an NFC reader. Stamps land, rewards redeem, and the dashboard fills in.

Wally Scan app
For platforms & developers

Issue wallet passes from inside your own product.

One API for Apple, Google and Samsung Wallet. Multi-tenant by design — your customers' brands, your product, Wally's infrastructure.

AppyBee

AppyBee issues Wally membership passes to its own customers from inside its access-management platform.

POST /v1/passes
"template": "appybee-membership",
"holder": { "name": "Sara K." },
"fields": { "tier": "Gold", "expires": "2027-03-01" },
"platforms": ["apple", "google"]
→ 201 Created · add_url ready
AppyBee membership pass
From the blog

Latest guides

New, practical guides on loyalty, ticketing and wallet passes. Browse all articles →

Travel Agency Loyalty Program: Be on the Client's Phone When the Next Trip Is Decided
GuidesOct 11, 20265 min read

Travel Agency Loyalty Program: Be on the Client's Phone When the Next Trip Is Decided

A travel agency's best client books AED 20,000–50,000 a year — summer flights home, Umrah trips, visas, winter holidays — and still disappears to a booking portal between trips, because the portal emails in January and the agency doesn't. A travel agency loyalty program in Apple Wallet and Google Wallet puts points, a visible Gold tier and free lock-screen fare alerts on the client's phone — joined in one QR scan with the e-ticket, no app.

Read article
Dental Clinic Loyalty Program: Keep the Patient You Only See Twice a Year
GuidesOct 10, 20265 min read

Dental Clinic Loyalty Program: Keep the Patient You Only See Twice a Year

A dental patient is decades of six-month recalls, whitening and family bookings — yet clinics lose them one silent gap at a time: the recall call from an unknown number, the stalled treatment plan, the January insurance switch. A dental clinic loyalty program in Apple Wallet and Google Wallet puts the next check-up date on the face of the pass, sends free lock-screen recalls, turns packages into visible session cards — and fills Q4 with one push about insurance benefits expiring December 31.

Read article
Recently updated
Free · No signup needed

Feel it in your own wallet — right now.

Create a free digital business card and add it to Apple or Google Wallet in under a minute. It's the same pass technology your customers would get.

Create my free cardWorks on iPhone & Android · Takes about 60 seconds

Ready to see it on your own counter?

A 20-minute call: your visit pattern, the reward rule that fits it, what setup involves and what it costs across your locations.